Physical therapy and related sensorimotor rehab games are often held up as one of the no-brainer business opportunities in the Games for Health field. Current rehabilitation protocols are often seen as repetitive and lacking in feedback or visual stimulation, resulting in low patient compliance. The drive to augment these activities through new technologies such as the Microsoft Kinect™, Sony Move, or Nintendo® Wii™ is clear to anyone who has looked at the many pilot projects built over the last several years.
Why then is there not a thriving commercial market for such games?
CSMi has been involved in the Physical Therapy and Athletic Training markets for many years and has recently begun building specific game-based product offerings. During this talk we’ll move beyond the topic of building better games and discuss developing sustainable business models for game-based therapy products.
The Sensorimotor Rehab and PT game market offers important lessons for developers looking at many different types of health & business opportunities with games. Come hear how one company has taken several runs and evolved its approach to turning game-based health interventions into new opportunities for patients, providers, and makers alike.